Inaccurate Advertising of Yaz and Yasmin
Deceptive advertising in the pharmaceutical industry is not only irresponsible, it can also be dangerous. When drug manufacturers choose to inaccurately state the benefits of a drug while downplaying the negative side effects, they misinform patients of what the drug is actually capable of. Some patients may begin to take a drug because they believe the advertising and expect it to have a wide range of positive effects. They may later discover that the drug is not as effective as advertised and may experience negative side effects that they were not aware of.
History of Misleading Advertising
Patients who take medications have the right to be properly informed of a drug’s appropriate uses and its possible side effects. When drug manufacturers intentionally mislead consumers, they can be held responsible for false advertising.
In 2008, Bayer Healthcare Pharmaceuticals did just that in their advertising campaigns for Yaz and Yasmin. Instead of accurately providing consumers with information on the positive and negative aspects of the drug, they overstated the benefits. The original commercials claimed that Yaz and Yasmin could clear up acne and relieve the symptoms of PMS in addition to providing reliable birth control. There was very little attention given to the potentially severe side effects, such as blood clotting, heart attack, and stroke.
FDA Intervention and Correction
The U.S. Food and Drug Administration (FDA) intervened with Bayer’s inaccurate advertising campaign and ordered the commercials to be removed from the air. In addition, the FDA required Bayer to air corrective commercials to clarify the known benefits of Yaz and Yasmin and place more emphasis on its side effects. It is rare for the FDA to require corrective advertising to clear up misleading claims, but the commercials were considered so misleading and the product so popular that it warranted correction.
Knowing the true benefits and risks of a drug is crucial to protecting yourself from dangerous and avoidable health problems. If you or someone you love has experienced health complications as a result of taking Yaz or Yasmin, consider talking with a side effect lawyer today. Your family may be entitled to compensation for any injuries and damages that you or a loved one suffered from taking these oral contraceptives.
To speak to an experienced legal professional about the health risks of taking Yaz or Yasmin and how you can initiate a lawsuit for compensation, please contact the Yaz side effect attorneys Williams Kherkher today at 800-761-3187.